John Brendon recently recorded a session at ITN Digital YouTube Channel, aiming to raise awareness among the general public about the importance of domains and domain names. In the recording, he explains the process of purchasing a domain, the criteria for registering a domain, and provides valuable insights into the domain registration process specifically for the .lk domain.
This initiative serves to educate individuals on the key aspects of online presence and domain management.
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What is a Domain Name? A domain name is the address people use to access a website on the internet. It acts as a user-friendly shortcut, allowing users to find websites without relying on complex numerical IP addresses.
Importance of a Domain
- Brand Representation / Identity: A domain name creates the first impression of your brand or business online.
- Credibility and Trust: A well-chosen domain adds authenticity and professionalism.
- SEO Benefits: Local domains, like .lk, are prioritized in local searches, benefiting Sri Lanka-based businesses.
Characteristics of a Perfect Domain
- Short and Memorable: Short domain names are easier to recall and type.
- Relevant to the Business: It should reflect the brand, product, or services.
- Avoids Hyphens and Numbers: These elements can confuse users and affect readability.
- Easy to Spell and Pronounce: Simplicity ensures better accessibility.
Why .LK Domains?
- Country Code Top-Level Domain: Provides a local identity and builds trust.
- Improved SEO for Sri Lankan Audiences: Helps businesses rank better locally.
- Branding and Professionalism: Highlights local presence with added professionalism.
- Regulated and Secure: Ensures protection under local regulations.
Keywords in a Domain Name
- Use industry- or niche-related keywords for better visibility.
- The registry provides monthly lists of domain names relevant to different industries.
- Keyword domains can be redirected seamlessly to your current .lk website.
Types of .LK Domain Names
Top-Level Domains: Example: cocacola.lk.
- Open Second-Level Domains: Includes .com.lk, .org.lk, .edu.lk, .web.lk, and .hotel.lk. Excludes domains classified as Standard, Premium, or Desirable. Example: cocacola.com.lk or cocacola.web.lk.
- Premium Domains: Includes two-letter domain names, numeric names (2-7 digits), and other premium names. Example: ab.lk.
- Special Domains: Includes three-letter domain names, numeric names (8-10 digits), and other desirable names. Example: abc.lk.
Domain Packages and Prices
Bulk Domain Reservation: Protects your brand name, trade name, or trademark. Example: Sri Lanka Telecom PLC uses slt.lk; brands like Megaline use megaline.lk and Peo TV uses peotv.lk.
Safety Measures:
- domain Translation and Transliteration: Example: easy.lk translates to simple.lk or lesi.lk (Sinhala translation).
- Domain Typosquatting Protection: Example: google.lk protects against goolge.lk.
- Lower Cost: Saves costs with proactive reservations.
Domain Registration / Reservation
Operates on a first-come, first-served basis.
- Requires registrant-related details (e.g., NIC numbers, address proof, business registration).
- Special domains are available for schools, associations, unions, banking, gambling, insurance, political, and religious organizations.
- Instant reservation responses are provided within two hours.
- Ensure the proper person registers the domain to avoid random registrations.
Domain Suspension
- Renewal, suspension, and deregistration notices are sent promptly.
- A 30-day grace period is provided for payments after the domain renewal date.
- After the grace period, the domain is suspended for 30 days, followed by deregistration if payment remains unpaid.
- Measures protect registrants who may not realize their domain has expired and prioritize current registrants over new requesters.
Helps mitigate the effects of drop-catch activities.
Domain Interest
- Allows the expression of interest in a registered domain when it is active or suspended.
- There is no charge for expressing interest.
- If a domain is deregistered, registration is first offered to those who expressed interest, in the order of their requests.
Encourages proactive behavior.
Value-Added Services
- Top Web: A monthly award scheme offering security scans at economical rates.
- Elite Club: Designed to provide an effortless domain registration process for high-value customers.
More details : https://www.domains.lk/ | hostmaster@domains.lk | +94 (0)11 421-6061