Website Cookies

Miss Ravini Kurupu recently spoke about what happens when you accept website cookies on the ITN YouTube Channel.

https://youtu.be/WlQbayufMrw

A website cookie is a small piece of data saved in your web browser by a website. Cookies allow websites to remember information about your previous visits.

Cookies have many useful functions, such as keeping you logged in to websites like Facebook or Instagram, so you don’t have to enter your username and password every time you visit. They can also save your preferences, allowing websites to remember settings such as your preferred language, theme, or region to provide a more personalized experience.

They also keep track of items in your shopping cart when you visit an online store such as Daraz, Amazon, or Alibaba. Cookies ensure that those items remain in your cart even if you leave the site and return later.

Cookies also allow website owners to track how many unique visitors they have and understand how users interact with their websites. They can also track a user’s browsing activity to provide personalized advertisements.

This is why, when you search for a product on one website, you may see advertisements for the same product on other websites as well. Cookies can therefore be very useful.

There are two commonly discussed types of cookies: first-party cookies and third-party cookies.

First-party cookies are created by the website you are visiting and are mainly used to remember useful information such as your login status, language, preferences, and shopping cart.

Third-party cookies, on the other hand, are created by external services and have traditionally been used to track your activity across different websites, mainly for advertising. This is why third-party cookies have received significant attention when it comes to online privacy and tracking.

Cookies themselves are not necessarily dangerous. They are simply a technology that websites use to store and retrieve information from your browser. However, how that information is used can raise privacy concerns.

You do not need to reject every cookie to protect your privacy. Instead, you can choose which types of cookies you allow. When available, select “Necessary Cookies Only” or customize your cookie settings rather than automatically choosing “Accept All.”

You can also reject optional advertising and tracking cookies, review your browser’s privacy settings, and regularly clear stored cookies and website data.

Most importantly, be cautious when visiting unfamiliar websites or clicking suspicious links, especially when they ask for sensitive information.

Your First Step Towards BestWeb.LK 2027

 TopWeb.LK: Your First Step Towards BestWeb.LK 2027
Is Your Website Ready for the Next Level?

A website is often the first point of interaction between an organisation and its customers, partners and the wider digital community. It represents your brand, communicates your message, provides services and, increasingly, plays a key role in how people experience an organisation. But having a website is only the beginning.

A truly effective website needs to do more than simply look good. It needs to perform well, provide useful and accessible content, offer a smooth user experience, follow good technical practices and, most importantly, protect both the organisation and its visitors.
This is where TopWeb.LK comes in.

Whether your website has previously participated in BestWeb.LK, you are planning to enter BestWeb.LK 2027, or you simply want to understand how well your website performs against established standards, TopWeb.LK provides an opportunity to have your website evaluated across multiple areas of web excellence.

Through its monthly evaluation process, TopWeb.LK helps website owners identify strengths, uncover areas that need attention and make improvements before entering the next BestWeb.LK competition.
 
What is TopWeb.LK?
TopWeb.LK is a monthly website evaluation programme designed to recognise websites that demonstrate a strong standard across key areas of website development and user experience.

The evaluation considers:

• Technical aspects of the website
• Website performance
• Design and user experience
• Content quality
• Security
• Additional features and practices that demonstrate excellence

The evaluation provides website owners with an opportunity to look at their websites from multiple perspectives rather than relying only on internal opinions or visual impressions.
Most importantly, TopWeb.LK is a continuous improvement journey.
 
Why Should Your Website Go Through an Evaluation?
Many organisations spend considerable time and resources developing their websites. However, once a website is launched, attention often shifts to other priorities.
Content becomes outdated. New pages and features are added. Plugins and software are updated inconsistently. Performance changes as the website grows. Security risks evolve. User expectations change.

A website that performed well when it was launched may not necessarily provide the same experience several years later.
Regular evaluation can help identify these issues.
 
Understanding the TopWeb.LK Evaluation Criteria
TopWeb.LK evaluates websites across six key areas, with a total allocation of 100 marks.

Evaluation Criteria	Marks Allocation
Technical Criteria	20%
Performance Criteria	20%
Design Criteria	10%
Content Criteria	20%
Security Criteria	20%
Bonus Points	10%
Total	100%

 
Each area contributes to the overall evaluation because a successful website needs to perform well across multiple dimensions.
 
Start Early for BestWeb.LK 2027
If you are planning to participate in BestWeb.LK 2027, waiting until the competition registration period to review your website may leave limited time to make meaningful improvements.

TopWeb.LK provides a way to start earlier.

Through the monthly evaluation cycle, website owners have an opportunity to identify areas for improvement, make changes and continue working towards a higher standard of web excellence.
Websites that successfully qualify through TopWeb.LK can progress towards BestWeb.LK 2027, giving organisations an opportunity to showcase their websites on a larger platform.
 
Ready to take your website to the next level?
Register for TopWeb.LK and take the first step towards qualifying for BestWeb.LK 2027.
👉 www.topweb.lk
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